US: In a bid to accelerate the building of new data programs with regards to location, NinthDecimal has acquired MoLOGIQ, a mobile audience platform. As part of the acquisition, the former will also form NinthDecimal Labs, a new group dedicated to advancing the next generation of location-centered marketing solutions.
The MoLOGIQ audience platform processes “billions of data signals” from its software, public demographic data, land parcel information, and voter registration rolls.
Its SDK is present in more than 50 million unique devices, which provides rich data signals for both Android and iOS. MoLOGIQ’s geo-spatial infrastructure connects the mapping of users’ devices to their household addresses in a privacy-friendly manner, thereby enabling the bridging of online and offline data sets to drive a range of marketing applications.
Over the past three years, Cupertino-based MoLOGIQ has mapped 50 million devices to household addresses, enhancing the reach and scale of NinthDecimal’s own Household Graph.
“Clients are increasingly asking us to solve problems that go far beyond the traditional uses of location data, especially those related to omnichannel ROI measurement capabilities,” said Mike Fordyce, CEO of NinthDecimal. “In our industry, rapid innovation and time to market is critical for success. As a part of NinthDecimal Labs, the MoLOGIQ team will play an important role in accelerating the development of new solutions.”