Home Geospatial Applications Miscellaneous Nigerian financial services sector embrace digital mapping

Nigerian financial services sector embrace digital mapping

Nigeria: According to Google Nigeria Country Manager, Juliet Ehimuan, 14 banks in Nigeria took their branches and ATMs locations closer to Nigerians by listing them on Google Maps in the last quarter of 2012 alone. As a result Nigerian businesses now see map listing as mandatory strategy.

“As we speak, there are over 10,000 bank branches, ATMs and Point of Sales (POS) outlet locations listed on Google Maps: Access Bank, Diamond Bank, Ecobank, Enterprise Bank, Fidelity Bank, First Bank, GTBank, Keystone Bank, Mainstreet Bank, Skye Bank, Sterling Bank, UBA, Union Bank and Wema Bank,” she said.

The Google boss noted that compared to twenty years ago when paper maps and printed guides were used to help navigate the world; research shows that advanced digital mapping technologies is creating jobs and driving global economic growth.

“Today, the most advanced digital mapping technologies—satellite imagery, GPS devices, location data and of course Google Maps—are much more accessible. This increase and growth in mapping technology is improving lives and helping businesses in Nigeria realize untold efficiencies,” she added.

Speaking on the usefulness of the digital map, Ehimuan said Google maps, irrespective of location, anyone in or outside Nigeria can find and locate a bank, ATM or POS location in cities within Nigeria.

According to her, a simple search for banks in Nigeria will present a results that would help everyone find a bank easily and because Google Maps can be used on mobile devices, a search can be done while on the move.

The implication of this, she said, is an increased potential for additional business which will be huge via the billions of people around the world using Google Maps.

Apart from the banks, other Nigerian businesses using Google maps to reach their customers easier include Forte Oil, Chicken Republic, Mr. Biggs, Etisalat and a number of others, Ehimuan said.

Source: Ventures Africa