UK-based Sarantel has introduced a product the PB100, an easy to use, lightweight, and waterproof pet tracking device that offers real time location data. The PB100, attaches to one’s pet’s collar and makes use of GPS and GSM technologies. The minute one realizes that one’s pet is missing, notification has to be made to Locatis, a location tracking firm that works with Sarantel, via SMS/MMS, phone or over the Internet. Locatis then makes an estimate of the location of the pet and notifies the owner. The whole tracking procedure can be done in seconds.