New benchmarks in web-based geomarketing and in the media-planning with the new...

New benchmarks in web-based geomarketing and in the media-planning with the new version of the MapChart Manager

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Dresden, Germany, July 16, 2007: The MapChart Manager launches its extended interface the MapChart Plus Interface, an advanced output spectrum for the growing groups of users in already 7 European countries.

As a supplier for thoroughly web-based geomarketing solutions for marketing and sales, MapChart offers a complete answer from the data purchase to the implementation and planning together with the customer. The new MapChart Manager is using the newest Web 2.0 technologies, along with newly added intelligent GIS features.

The MapChart Manager and the complementary services like the MapChart Store or the interactive map-technology MapChart Stage are based on the current JAVA technology. The system runs as well on the most recent operating system by Microsoft VISTA as on Mac OS, which is very popular in the area of marketing agencies. The new program-architecture makes the software faster especially for complex requests or large amounts of data and there are even more features for geo-marketing available. The interfaces to specific ERP-, CRM- or Business Intelligence solutions have been greatly enlarged.