Redlands, US: Navy Federal Credit , the world’s largest credit , headquartered in Vienna, Virginia, has licensed Esri Business Analyst software and an extensive array of business data to support its expansion strategy over the next several years. To meet membership growth demands, the credit will leverage the Business Analyst platform to optimise its network of bank branches and decide on a distribution strategy for financial services products.
Navy Federal will use Business Analyst to gain a better understanding of its members and competition as it looks to identify expansion opportunities. The credit wanted to ensure that it had a solution that was able to provide different modelling scenarios, such as the effects of cannibalisation on existing branches.
Its field of membership includes all US Department of defence personnel and contractors, other US government personnel assigned to or stationed at the Department of Defense installation, and family members of both.
Simon Thompson, Director of commercial business at Esri, said, “This innovative organisation has built a business based on loyalty, service, and understanding client needs. Working together, we have created an ideal match between two companies that have the same client and employee values.”
Navy Federal is currently implementing Business Analyst along with Esri’s Traffic Counts and Banking Potential datasets.