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NAVTEQ to provide map data to UK market analysis GIS specialist

NAVTEQ, a global provider of digital maps for navigation systems and location-based solutions, has been chosen by market analysis GIS specialist, Beacon Dodsworth to provide map data for its software solutions.

The company will be using NAVTEQ data in both its Prospex and MapVision solutions. Prospex is a mapping and data analysis tool giving professional marketers the ability to compare, contrast and analyse their own data on customers, sales and performances with census, lifestyle and geodemographic data. The data can be visualised on a map clearly showing trends and relationships, highlighting where opportunities exist, explained Beacon Dodsworth Commercial Director, Simon Perry.