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NAVTEQ, Garmin to educate Brazilian consumers

São Paulo, Brazil: NAVTEQ announced that it is teaming-up with Garmin, a navigation device manufacturer, to launch a marketing campaign geared at educating Brazilian consumers on the benefits of navigation in their everyday lives.
The campaign, set to launch in mid July at the Cidade Jardim shopping centre, includes a video with 3D technology display. Customers will also have the opportunity to experience first hand the navigation functions of the Garmin Nuvi 3760 Personal Navigation Device (PND), the thinnest in the world. It features NAVTEQ map data and premium content. In this campaign there will also be interactive kiosks, printed materials and on-site product experts.
According to the company’s press statement, a personal navigation device (PND) can help maximise time by providing the most efficient routes between destinations and minimizing the chances of getting lost. Regular use of a navigation device can save over one day of driving time annually.  NAVTEQ Research has shown that regular use of a PND reduces fuel consumption, which directly affects consumer’s wallet. By regularly using a navigation device, up to BRL 630 (BRL: Brazilian Reais) can be saved annually.  Helder Azevedo, General Director, LATAM Sales, NAVTEQ, SAID, “Garmin PNDs provide Brazilian consumers with a navigation experience featuring turn-by-turn guidance, extensive Points of Interest as well as broad and comprehensive city coverage all packaged in a cutting-edge, high-quality design.”
“By collaborating with NAVTEQ, we want to help consumers understand the value offered by navigation devices through regular, every day use,” said Eduardo Cortez, General Manager, Garmin Brazil. “Whether you are out on a drive with the family or commuting to work, a PND acts as your trusted co-pilot helping you save fuel, discover new points of interest along your journey or simply arrive at your destination.” Source:NAVTEQ