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Navteq eyes emerging LBS market in India

India: Navteq, a leading digital map and location content provider, sees a huge scope for navigation and location-based services (LBS) in India. According to Rajat Tandon, Country Director (Sales), Navteq India, unlike in developed countries where navigation was established by portable navigation devices (PND), followed by vehicles and then smartphones, India is witnessing a reverse trend with consumers first experiencing with the navigation on a smart phone.
Tandaon said, “While consumers and enterprises in the country have started to adopt digital navigation, the market will mature from a navigation focus to a broader location focus in the long term.”
With a workforce of over 650 In India, Navteq has covered 759 cities and over 4.2 million points of interests (POI). Its junction view images simplify navigation and help drivers avoid difficult last-minute manoeuvres. As car manufacturers and mobile operators in India show inclination towards bundling navigation-enabled services into their end-consumer products, Navteq has collaborated with these industries to provide them with a precise digital map of the country.
Among them are in-dash vehicle navigation, online mapping, location-enabled portable devices (mobile and portable navigation devices), fleet and government and enterprise solutions.
Navteq maps span over 84 countries and territories across six continents and has more than 1,200 geographic analysts strategically located globally. Navteq was founded in 1985. It was bought over by Nokia in 2007 and operates as a subsidiary of Nokia.
Source: The Hindu