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Navteq eyeing a firm footing in India

India: With more than 100 million mobile handsets being sold in India annually, cell phones will drive the adoption of digital maps in the country, according to Navteq. The company provides digital maps in cars, mobile phones and other hand-held devices through various hardware manufacturers.

“About 100 million handsets are sold annually in India and 3-4 per cent of these are smartphones or GPS-enabled, which support digital maps. So, while the Auto Sector drove adoption of digital navigation in the US, mobile phones will do the same for India,” sais Navteq’s Senior Vice President (Sales – Asia Pacific) Richard E Shuman.

“India is a priority market for us. We are in discussion with a few car makers as well as mobile handset makers for our products,” Shuman said but declined to divulge details. Navteq maps are currently available through mobile handsets of various firms like Nokia, Samsung and LG.

Source: Indian Express