Australia: NAVTEQ announced several new services for its customers in Australia at the CeBIT Australia trade show. Services include the availability of their location-based advertising services, a tourism product with Lonely Planet and an historical traffic database.
NAVTEQ officially launched LocationPoint, their location-aware advertising network at the IT show.
“LocationPoint is poised to make its Australian debut via Yapp Mobile, Australia’s newest navigation application for the iPhone mobile digital device,” said NAVTEQ in a statement.
Lonely Planet Trips for NAVTEQ
Following on a partnership signed last year with the tourism content brand, The “Lonely Planet Trips for NAVTEQ” content includes what is described as “some of the best travelled road tours in Australia, as well as Lonely Planet captured Points Of Interest (POIs), all associated with the quality NAVTEQ map of Australia.”
The content is said to be specifically written to be effective on navigation devices and made on purpose for this NAVTEQ product. Included is expert commentary for major traveller tours and recommended POIs along the route.
Tiffany Treacy, Senior Vice President for Product Management for NAVTEQ, said, “Our proprietary research reveals that over 70% of navigation system owners use local guides for spur of the moment decisions. Making this content available to them on their navigation device makes the information all the more relevant, since the device knows their location.”
NAVTEQ traffic pattern
“NAVTEQ has been focused on expanding our very successful NAVTEQ traffic solutions globally and over the last two years, we have collected more than a half a billion GPS data points to build a comprehensive traffic database in Australia,” said Howard Hayes, senior vice president for NAVTEQ Traffic.
The database covers each day of the week with 24-hour speed values in both 15-minute and one-hour increments. The product is updated twice a year to reflect fresh source data. In Australia, NAVTEQ database includes data for over 1.17 million kilometres of roads.
Source: GPS Business News