Las Vegas, US: NAVTEQ – the leading global provider of maps, traffic and location data is showcasing how “location” is being leveraged to enhance every day consumer experiences, featuring NAVTEQ products and services at the 2011 International Consumer Electronics Show (CES) in Las Vegas.
NAVTEQ booth is offering a first-hand look at how bundling products from NAVTEQ’s advanced content portfolio makes it possible for companies to bring their end-users differentiated experiences. “NAVTEQ has long been focused on the various business opportunities offered by knowing someone’s location,” said Dave Dale, vice president Americas Sales, NAVTEQ.
The opportunities for leveraging for location are being demonstrated in two major areas within the booth: “Location is Life,” which focuses on how NAVTEQ data and content can enhance people’s experiences in everyday life, and “Location is Exploring,” which highlights the experiences NAVTEQ content enables for people travelling and visiting places for the first time.
The company is also demonstrating NAVTEQ Natural Guidance, location-enabled devices, NAVTEQ Visual Content, NAVTEQ TrafficOne and NAVTEQ Green Streets.
“NAVTEQ is focused on enabling our customers to bring innovative and differentiated location-based solutions to the marketplace,” said Jeff Mize, executive vice president, Sales, NAVTEQ. “Location and navigation have evolved rapidly and NAVTEQ is moving fast to bring next generation content to our customers so that they may offer enhanced location experiences to a person’s everyday life.”