US: On the heels of acquisition of 3D road mapping specialists PixelActive, Navteq – Nokia’s digital mapping division has also bought Trapster – a crowdsourced traffic app, Autoblog reports. Though, it has not yet been confirmed by Navteq, Nokia or Trapster.
The report did not disclose terms of the deal but it did report that four other companies were also in the bidding war for the Trapster. If the acquisition report is true, it’s yet another example of investor interest in startups that focus on location-based, user-generated data, made most popular by companies like Foursquare and Gowalla, but also being pushed by mapping companies in particular.
Another app, Waze, which creates traffic maps, also through crowdsourced information, last week announced it has raised USD 25 million more in venture capital.
It also underscores how Navteq and Nokia are trying to up their game against their rivals. They are thinking about how to enhance content that can otherwise be accessed from a number of places, free of charge.
In the Trapster app, users submit information about speed traps, enforcement cameras and road hazards when they drive past them. Then other Trapster users get alerted with that information when they are in that area. “A high-tech version of flashing your headlights to alert drivers of potential road hazards,” is how the company describes itself.
The free app can be used on Apple iOS, Android, BlackBerry, Windows Mobile, Nokia and Palm devices, as well as Garmin and TomTom navigators.