DENVER, USA Jan. 14– NavDog.com launches a new map search technology that uses intelligence to refine content and search results in real time. This newly developed technology has also shown great promise in many non-mapping-related applications and has powerful capabilities that are sought-after by online advertisers.
NavDog has been into developing AJAX-powered mapping systems for years and this latest offering from NavDog is claimed to be the first ever consumer-facing map search that incorporates system intelligence into the user experience. This intelligence is based on NavDog’s new Geographic Business Intelligence Engine (GBIE), which is designed to process user actions in order to derive their intent. This derived intent is matched with relevant map content, which is then displayed to the user in real time through NavDog’s refined AJAX technology. The system builds upon each subsequent user action in order to further refine the content it returns to the user. The end result is a map that displays the object of the user’s map search, along with related supporting content through relationships between map items and their relevance to the user’s immediate interests. The site literally creates a unique mashup of map content every time a user interacts with it.
This intelligent mapping system was originally designed to cope with two major problems that arose from the company’s desire to place advertising content into the experience, and their unique methodology that favored exploration through browsing map content over straight search. The system needed a way to filter map icons that were presented to the user without actually knowing what the user was initially looking for, and for relevant paid content that had to be placed at a point where it would enhance the browsing experience. Once the system was complete the company realized that they had not only created a map that was able to learn from its users but an intelligence engine capable of powering many applications. The GBIE also resulted in some interesting side benefits that the development team was able to tap into, and turn into unique features for NavDog.com. The company is currently pursuing plans to build a content aggregator based on the GBIE that will target advertising content in real time and seeks ad network partners to help them develop this system.
NavDog, LLC is a privately held company and is wholly owned by its founders. NavDog.com was founded in 2006 as an AJAX powered event mapping service and has since released two beta versions before moving to Intelligent Map Search.