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MyTown dominates the LBS sector: Myxer report

US: Booyah’s MyTown, a location-based game, emerged as the most popular check-in applications in a report by mobile media provider Myxer. In its report, Myxer examined the current trends among ‘check-in applications’, a group of location-based mobile social networks. MyTown attracted 56 per cent mobile users that utilise location-based applications. Loopt was in second place, with 12 per cent users and Gowalla and Foursquare lagged even further behind, at only 8 per cent each.

Myxer surveyed over 1,500 users in the US and found that only 11per cent respondents used these location-based mobile applications. While that figure seems low, it’s actually several points higher than analyst firm Forrester Research’s report, released in July, which claimed that only 4 per cent US adults used these kinds of apps.

Forrester also claimed that only 1 per cent of those who use location-based apps do use it more than once a week. Myxer, however, had different results: 31 per cent of those surveyed claimed they check-in a couple of times per week, 30 per cent check-in once a day, 26 per cent check-in every hour and 13 per cent said they check-in just a couple of times per month.

The new survey also found that the use of location-based services is increasing within its user base, with 74 per cent saying they’ve been using the apps more often than before, 27 per cent said they’ve been decreasing their use. Nearly half (47 per cent) respondents said they use two-five location-based social networks, 45 per cent said they use just one and only 8 per cent said they use six or more.

Another interesting insight the data revealed is that the current users of location-based social networking services aren’t overly concerned with their privacy. A whopping 77 per cent users reported that they check-in most often from their home. Work, restaurants, gyms and events trailed with 16 per cent, 3 per cent, 2 per cent and 2 per cent respectively as other popular check-in venues.

Source: PRweb & Myxer