China Unicom, operator of China’s sole Code Division Multiple Access (CDMA) network, has awarded Motorola Global Telecom Solutions Sector (GTSS) a $10 million contract to build Phase II of its value-added location based services (LBS) network. Motorola will provide equipment, network support and optimization services. LBS allows China Unicom’s subscribers to access a range of location-based information, including nearest public facilities, restaurants and entertainment outlets. It also allows customers to play location-based games. The contract includes deployment of GPS One position determining equipment (PDE), which can accurately determine the user’s location.
Deployment of LBS services for China Unicom demonstrates Motorola’s commitment to help operators improve average revenue per user (ARPU) and encourage revenue-generating data service uptake: “Now is the time to understand customers’ application demands as well as to determine the business model that will carry operators through 3G deployment,” said Ruey-Bin Kao, corporate vice president and general manager, Motorola GTSS China.