Illinois, US: Motorola has acquired Aloqa GmbH, a German developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users. Terms of the transaction were not disclosed.
Aloqa has joined Motorola Mobility, which comprises Motorola’s Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola Inc. in the first quarter of 2011.
Aloqa’s technologies and services utilise the user’s context (location, identity and social relationships) to proactively inform him of places, events, bargains and other opportunities which may be of interest to him. For example, as soon as Aloqa’s software figures out the location of the user, it offers him the top events of the day or special offers of leading discounters in the vicinity.
According to the company, Aloqa will further enhance Motorola’s MOTOBLUR, which delivers customised content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates along with emails, news and favourite apps and widgets — all in one place. MOTOBLUR will integrate Aloqa’s open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time.
“Aloqa will significantly accelerate the release of our context-aware mobile services platform,” said Christy Wyatt, Corporate Vice President of software and services product management for Motorola Mobility. “Aloqa’s core technologies, user database, and specialised skills are a strong fit with our planned server-side context delivery architecture and will further enhance Motorola’s MOTOBLUR capabilities.”
“Like every startup, we have always dreamed of our technology and product being used by tens of millions of satisfied users everywhere. Being a part of the Motorola Mobility team will help us achieve this goal,” said Sanjeev Agrawal, Chief Executive Officer of Aloqa.