US: The number of mobile phones with built-in GPS is growing so fast that they will become more popular than dedicated portable navigation devices by 2014, according to a report by a research firm iSuppli.
The firm predicts that, as Internet-connected smartphones become more popular, about 80 per cent of all phones shipped by the end of 2011 will include GPS capabilities. That’s up from 57.8 per cent in the second quarter of 2010. In addition, iSuppli said that 18 per cent of all laptop computers and 42 per cent of portable game players will come with GPS by 2014.
Apple, Google and countless advertisers are betting big that people will glom on to applications which pinpoint where they are and tell them about nearby products, services and attractions.