US: Martin Ehrhardt joined ERDAS as the Vice President (VP) of Europe, the Middle East and Africa (EMEA) region, where he will lead the sales staff and overall business operation. Ehrhardt comes to ERDAS from Definiens in Munich where he has served in executive roles since January of 2003. Most recently, he served as VP of the Remote Sensing Business Unit.
Prior to Definiens, Ehrhardt spent more than 7 years at Autodesk in Germany, where he led a 20-person team as the Head of Strategic Account Sales for Germany, Austria and Switzerland. Martin Ehrhardt holds a Diploma Degree in Business Administration and Engineering from the Munich University of Applied Sciences.
Ehrhardt began his sales career 20 years ago in the CAD/CAM/EDM business with Computervision/Prime. He later focused more on the AEC/GIS and Remote sensing business at Autodesk and Definiens. Through these diverse experiences, Ehrhardt has a deep understanding of the geospatial industry in EMEA. Additionally, he has a broad background in developing and managing sales distribution channels as the primary method of reaching customers.
Joel Campbell, President, ERDAS, said, “Martin brings a wealth of experience in the geospatial industry in EMEA, having called on or sold to many of the same organisations that ERDAS counts as customers.”