USA, 19 July 2006: C.J. Driscoll & Associates has released a nationally projectable marketing research study on consumer interest in a wide range of GPS-based applications and wireless services. This study was partially funded by eleven companies, including leading digital mapping companies, cellular carriers, automotive manufacturers, GPS navigation system suppliers, and suppliers of LBS applications and technology.
The study assesses interest and willingness to pay for vehicle-installed and portable navigation systems, traffic information and other telematic services, and location-based services delivered to cell phones. It also quantifies consumer use and satisfaction with navigation systems and telematic services, and provides feedback from early adopters of LBS. In addition, the study assesses consumer opinions regarding location-based advertising and the potential impact of location-based services on privacy.
The 2006 LBS, Telematics and Navigation Systems Study assesses consumer intent to purchase installed, portable or cell phone based navigation systems and services, as well as awareness and preference by brand. It also evaluates consumer interest and willingness to pay for traffic information services and other telematic services. The study covers interest of cellular subscribers in a wide range of location-based services, including child tracking, friend finding, and location-based games, as well as opinions regarding location-based advertising and coupons.