Home News Maptitude geodemographic segmentation streamlines neighborhood targeting

Maptitude geodemographic segmentation streamlines neighborhood targeting

US: Caliper has announced the release of the Maptitude Geodemographic Segmentation for the USA. We are providing 8 segments and 32 subsegments that provide an intuitive way to explore the demographic makeup of neighborhoods across the country. These locations can be analyzed with the tools and data already included with Maptitude, such as spatial/SQL filters, reports, overlay, and radius/ring tools. This provision of a low-cost lifestyle segmentation product for the entire USA is unprecedented.

The ability and desire to perform geographic micromarketing or “local marketing” has been rapidly increasing. But making sense of spatial patterns to identify ideal populations is a daunting task for most analysts. The Maptitude Geodemographic Segmentation presents demographic data in a way that is easy to visualize and interpret, allowing you to identify potential business or franchise locations. The Geodemographic Segmentation data will help you discover target markets that you didn’t even know you had! Using the data, you can export meaningful demographic descriptions for your territories and create attractive maps that clearly show business opportunities.

Out of the box, Maptitude 2019 with the U.S. Country Package provides detailed geographic data for the entire country. The addition of a comprehensive demographic segmentation ensures that Maptitude will continue to be at the forefront of the location intelligence revolution. The 8 segments provided are:

  • Comfortable Living (3 subsegments)
  • Rural Abodes (3 subsegments)
  • Endeavoring Estates (4 subsegments)
  • Easy-Living Suburbs (4 subsegments)
  • Budding Localities (4 subsegments)
  • Affluent Environments (4 subsegments)
  • Cosmopolitan Communities (6 subsegments)
  • Cultural Mosaics (4 subsegments)

The data are also available as shapefile, KML, KMZ, or GeoJSON for a fee.

Maptitude allows you to target a lifestyle within an area, find the lifestyle composition of a given area or around a location, isolate demographic segments or subsegments, and identify the key populations driving the growth of your most successful sites. If you have any questions about Maptitude or data availability contact Caliper.