July30,2002-Maporama, a provider of location-centric applications and I-Media, an electronic communication in France, has announced a strategic partnership to develop an ASP-based, multi-channel direct geo-marketing solution.
The agreement was signed within the framework of Maporama¹s Location-Based Email Initiative and is designed specifically for large corporate brands seeking an efficient means of generating traffic to stores, via sophisticated targeting and personalization functionalities, at the same time taking into account geographic criteria. Budgets of direct marketing campaigns are optimised as a result of advanced geographic targeting, making for more efficient campaigns, and generating increased traffic to outlets.
The joint collaboration between I-Media and Maporama provides direct marketing campaigns with the facility to influence prospective customers located near a particular point of sales – being those likely to visit and subsequently purchase the goods on offer. For example, when opening a new store or promoting another relevant event for an outlet, the joint new geo-marketing solution enables a promotional email to be distributed addressed only to the population living within 3 km of this store. The resulting return on investment of the localized direct marketing campaign is therefore accelerated.
Content of each message can be entirely personalized depending on postal address of the recipient. For example, a network of points of sales offering distinct promotions in each of their locations, can address to each recipient of its direct marketing campaign, information on ongoing promotions in the store nearest to his or her home. Plus – to ensure access to the points of sales, each message provides geocentric information, relevant to each recipient¹s geographic location.
These solutions are currently available for all of the 10 Million B2C email addresses as well as for the 1.5 Million B2B emails offered by I-Media¹s subsidiary Effidata. Effidata provides comprehensive Opt-in email address databases for rent and aggregates data from the top 80 data providers on the market.