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MapIT’s MD predicts a new phase in digital mapping

South Africa: Etienne Louw, Managing Director (MD), MapIT, foresees that enriched mapping and geo-located information services constitute the next major phase in the demand for intelligent mapping.

Louw has been recently appointed as the head of MapIT following the retirement of company’s founder Ray Wilkinson. He has noted that the demand for geographically located goods and services on content rich maps is growing at an astonishing pace.

“We’re looking at geo-networking in a socially connected environment,” explained Louw.  “There is increasing demand for maps that talk back or respond to specific human needs.”

According to Louw, maps can be used to locate the address of a shop or a restaurant, plot a route, analyse demographic trading patterns in a suburb, track a stolen vehicle, and even identify service providers in a call centre.

“We’re ultimately talking about intelligent maps that feed off live incoming data – maps that interrogate the environment and deliver tailor-made information onto a smartphone, a navigation device or an office PC. That is the essence of targeted marketing, added Louw. To meet this demand, Louw said that businesses and consumers need maps that are enriched with geo-located businesses, corporate branding, contact information and the capacity to communicate instantly with any selected resource – either via mobile, through navigation, via the web or shortly via your internet connected TV.

 MapIT would specifically target the mobile, web and corporate ‘enterprise’ markets in South Africa. The time is right, noted Louw. Referring to the navigation and mobile markets, Louw explained that a new generation of spatially aware decision makers were assuming top management positions in business.

“We have two influential shareholders – media group Avusa on the one side, and TomTom, navigational solutions provider (through Tele Atlas Africa), on the other. Few other companies in the world can offer this kind of leverage to local business,” explained Louw. “We intend using these strengths to maintain our reputation as Southern Africa’s leading supplier of geo-spatial applications.”

Source: Listen Up