South Africa: MapIT, a South African digital mapping company, launched a user-friendly Address Validation Tool (AVT). It aims to help businesses of all sizes to keep their address databases accurate, up to date and easily accessible.
The company claimed that the AVT is especially useful for improving mail/goods delivery, ensuring high quality database marketing, enabling enhanced CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) solutions and therefore increased ROI by ensuring your information is used in an optimal manner. “By having an in-house spatial address database, the door to business intelligence opens and creates a multitude of possibilities,” explained Etienne Louw, managing director of MapIT.
It is pertinent to mention here that the company recently got membership of the Mobile Marketing Association’s (MMA) South African Council.
Source: Media Update & MapIT