South Africa: MapIT has assisted Elle Publishing with an online content rich Hip City Guide including a digital map where readers can find reviews, details and directions to the hippest places in Johannesburg, Durban, Cape Town and Pretoria. The guide was designed to complement Elle’s ‘Hip City Guide’, published in the Elle magazine.
A customised ‘content rich’ online map, supplied as an interface to Elle Publishing by digital mapping company MapIT, is the focus of an interactive ‘Hip City Guide’ aimed at Elle’s magazine readers.
Launched to complement the print version of the ‘Hip City Guide’ supplement in Elle magazine and its sister publication, Elle Decoration, the website points visitors to ‘South Africa’s most desirable urban destinations.’
Working with ‘x’ and ‘y’ co-ordinates and customised map functions requested by Elle, the web mapping interface references ‘hip and happening’ hospitality points of interest (POI), listed under categories of eating, drinking, partying, shopping, chilling and sleeping, in Johannesburg, Cape Town, Durban and Pretoria.
“Elle asked us to supply them with a web mapping interface, which can be tailor-made to meet their requirements for the Hip City Guide’s website. So, the map you see on the website is customised just for them and their audience. Customised maps like this add a ‘live’ dimension to mapping and reveal everything a user would want to know about points of interest in this context,” said MapIT managing director, Etienne Louw.