Home Geospatial Applications LBS MapInfo to accelerate adoption of location-based services

MapInfo to accelerate adoption of location-based services

MapInfo Corporation announced that it is expanding the coverage of its Location-Based Services (LBS) platform–miAware(TM)–to include Finland, France, The Netherlands and Sweden, with a further wave of development to be announced this summer. The move is part of MapInfo’s strategy to encourage mobile operators to adopt LBS, by building a comprehensive and consistent geo-spatial services platform, which can be rapidly deployed to deliver new revenue generating LBS applications.
MapInfo has already developed, thoroughly tested and launched miAware in six countries: Canada, Germany, Italy, Spain, the United Kingdom and the United States, and plans to serve the new regions by the end of March 2003. MapInfo’s recently launched miAware version 2.0 is the industry’s first mobile location services platform to adhere to Mobile Location Protocol Specifications set by the Location Interoperability Forum (LIF), part of the Open Mobile Alliance (OMA).
In recognition of the current economic conditions facing wireless operators, MapInfo has announced a new aggressive pricing structure in a bid to stimulate the LBS market. In addition to the existing licensing models, MapInfo now offers single application licensing and a transaction-based revenue sharing model.