The Florida Farm Bureau (FFB) Insurance Companies, a leading provider of domestic property and casualty insurance in Florida, is using MapInfo technology to provide immediate customer service to Hurricane Charley victims. With more than six million of Florida’s 17 million residents directly affected by this Category 4 hurricane, FFB is using MapInfo technology to analyze the thousands of claims it is receiving on a daily basis and more quickly respond to the needs of its policyholders.
By using MapInfo technology to present a visual representation of current claims, FFB can quickly locate areas with the highest concentration of claims and deploy the necessary resources, such as adjustors and temporary claims offices. By more efficiently deploying its resources, FFB is able to streamline the claims process and more quickly assist Hurricane Charley victims who have lost their homes, cars, businesses and personal assets. For instance, officials have estimated that Hurricane Charley caused as much as $11 billion in damage to insured homes alone. With such a staggering number of affected homes, standard insurance reporting practices would not be able to handle the overload of claims. By using MapInfo to strategically deploy its adjusters and hire additional adjusters, FFB can ensure it has the adequate personnel to handle each policyholder claim in a specific area.
“When a catastrophic event like Charley comes along, the application of GIS to solving the questions of who, where, and how many is critical,” says Steve Wallace, FFB’s senior strategic planner. “We analyze the storm track and damaging wind fields versus our insured locations that are geocoded to predict the number of claims, and then plot out the actual locations of losses when they are reported. This helps claims managers assign manpower, as well as helping individual adjusters plan their daily agenda to cover losses in proximity to each other.”