MapInfo announced the release of the latest 2001 Expenditure Estimates, a marketing dataset that provides the retail, property and telecommunications sectors with vital information regarding consumer and business spending in the UK.
The Expenditure Estimates are the result of a new collaboration between MapInfo Limited and Oxford Economic Forecasting (OEF), an independent forecasting and economic research provider.
Modeled from official data including the 2001 Census and the Family Expenditure survey, the Expenditure Estimates are designed for easy use with MapInfo Professional, the world’s leading software for mapping and geographic analysis and MapInfo TargetPro, a leading geo-demographic market analysis solution.
The new release of the UK 2001 Expenditure Estimates offers the most up-to-date data on Consumer and Business spending with a number of new features including:
* New COICOP-based goods categories
* Projected expenditure databases for each year
* Updated business-based Expenditure
* Census Output Area level
By utilising the Expenditure Estimates with TargetPro, retailers can analyse the spending capability of a certain region by particular goods categories,
thereby assessing the market potential in that area. In addition, retailers can evaluate branch performance for site assessment and market planning,
thereby ensuring it utilises all opportunities to maximise revenues.
Property developers and consultants also use the expenditure Estimates to analyse, predict and forecast demand for products and services in defined
geographical areas around particular properties or towns. This is particularly useful in helping property consultants support future developments, enabling them to assess what types of development (i.e. ‘out-of-town’ or town centre) are suitable for certain areas and also to assess property prices, rental values or tenant mix in the proposed development.