MapInfo Predictive Analytics launches UK’s first workplace population datasets

MapInfo Predictive Analytics launches UK’s first workplace population datasets

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London, 14 June 2006: MapInfo Corporation has announced the launch of Workplace DESTINATIONS, a dataset to identify and categorise areas in the UK according to workplace population.

Workplace DESTINATIONS gives an insight into the location and concentration of the UK’s workplace population, covering over 6,000 individual workplace hubs in the UK. This new dataset offers information relating to the geography of the workplace area, a score based on the estimated number of employees, size of businesses, the social grade profiles of workers within the destination and a breakdown by percentage of workers employed in each activity.

Workplace DESTINATIONS is due to be shipped in June 2006 and can be used as a data input for analytical work in conjunction with a number of MapInfo products, including: Retail DESTINATIONS, Retail REACH, Traffic Counts, Census Data, businesses lists for marketing and sales activities and analytical and predictive modelling services.