MapInfo, the provider of location intelligence solutions for the Enterprise, has announced a new series of Census Data PowerPacks based on the UK 2001 Census. Four products are available – Primary, Standard, Professional and Daytime and Workplace – all designed for easy use with MapInfo Professional, the software for mapping and geographical analysis. Containing detailed information on age, ethnicity, household tenure and many of the most frequently used census variables, the Primary, Standard and Professional PowerPacks also feature data about employment and economic activity, social grade, household and education as well as languages, religion and health. The Daytime and Workplace PowerPack is a new addition to the MapInfo product suite providing data on the activity and location of the population during working hours, which will enable marketers and retailers to understand the dynamics of their markets during the working day.
Providing demographic data for England, Wales, Scotland and Northern Ireland the MapInfo Census PowerPacks feature the latest Census data from the Office of National Statistics, the General Register Office for Scotland and the Northern Ireland Statistics and Research Agency.