Home Innovations GIS MapInfo introduces TargetPro data services to help companies implement CRM strategies

MapInfo introduces TargetPro data services to help companies implement CRM strategies

MapInfo Corporation has announced the availability of TargetPro® Data Services, a set of customizable services enabling companies to create an accurate, consistent customer database enhanced with the most critical demographic and location-specific customer information.

TargetPro Data Services takes customer databases to the next level by enhancing, cleaning and preparing customer data, which enables companies to improve their CRM practices and make better business decisions.

TargetPro Data Services encompasses a variety of offerings including CRM consulting, database creation, data cleansing, data enhancement and database hosting. These offerings are further enhanced with location intelligence, enabling organizations to enrich current customer relationship management (CRM) systems with knowledge about customer buying patterns including demographic and lifestyle information.

As part of TargetPro Data Services, business consultants assess current CRM systems and goals – identifying areas requiring data cleansing and enhancement with the addition of location information, data overlays, models and business applications. This process results in a highly accurate customer database, which will serve as the foundation for further in-depth customer analysis. TargetPro Data Services can be customized to work with any existing CRM system, allowing companies to leverage technology investments already in place.