MapInfo Corporation announced that MapInfo(R) AnySite(R), its premier location-based software tool, has been significantly enhanced with new capabilities and advanced data to provide analysts and marketers in the retail, restaurant, real estate and financial industries with a more powerful decision support tool. Following the company’s recent acquisition of Thompson Associates, MapInfo AnySite v8.5 combines MapInfo data, including its 2003 demographic estimates, with Thompson’s best-of-breed solutions to deliver critical demographic information with trade area analysis. This enables companies to make better, more informed decisions regarding site location, target marketing and product merchandising in both the U.S. and Canada. Demonstrations of MapInfo AnySite are available at booth #147. MapInfo AnySite is an essential marketing tool that enables retail, restaurant, real estate and financial services to transform their store build-out decisions. The easy-to-use mapping and reporting capabilities allow companies to connect to, retrieve and report both MapInfo data and proprietary, customer databases in order to analyze trade area data more easily and accurately. New enhancements to MapInfo AnySite include predictive analytic modules, which empowers companies to determine the best markets and the optimal number of sites within those markets to maximize their networks. Additionally, this new version of MapInfo AnySite contains demographic updates including Census 2000.
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