MapInfo introduces new location intelligence application for IBM

MapInfo introduces new location intelligence application for IBM

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USA, 23 May 2006: MapInfo Corporation announced that IBM has selected MapInfo technology to power the new Prospecting portlet in IBM’s Core Life Solution for the insurance industry. The MapInfo Prospecting portlet enables insurance agents to identify and locate target customers based on neighbourhood demographic, lifestyle and consumption patterns, helping increase sales and market share.

The new Prospecting portlet was developed on the MapInfo Envinsa location intelligence platform, which is built on an open, ACORD XML standards-based architecture designed for seamless integration into existing IT environments and business applications. Also within the Core Life Solution, MapInfo provides “find the nearest” portlets with driving directions that enable insurance carriers to provide customers with easy to use self-service applications, such as agent or medical facility locators.