MapInfo buys data analytics firm

MapInfo buys data analytics firm

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GIS provider MapInfo has purchased “strategic research” group Dimasi in a move to push additional mapping and location intelligence services in the Australian retail and services sector. The purchase of a retail, property and commercial analytics firm will allow MapInfo to extend its global product range in Australia. MapInfo Australia bought Dimasi Strategic Research this week in a deal worth just over $3 million, with $1 million of the payment contingent on performance and the balance ($2.4 million) a straight cash payment to Dimasi.

No Dimasi staff will be lost as a result of the purchase and Dimasi will become a self-contained part of the MapInfo services group. According to Gavin Lennox, MapInfo Asia Pacific GM, the purchase will let MapInfo move into the high value space of “application technology” to diversify its market strategy.