New York, USA, 1 Aug 2006: MapInfo Corporation announced that the United States Patent & Trademark Office has granted MapInfo a U.S. patent for its premier international geocoding software engine. The technology enables global organizations to use a single geocoding engine to attach a latitude and longitude to addresses in diverse international formats. The patented geocoding engine is delivered to the enterprise via the MapInfo Envinsa location platform and ensures the consistency and accuracy of location-based information. Based on enhanced data about the location of customers, assets and competitors, organizations can make more intelligent decisions that can have an immediate impact on bottom-line results.
Global organizations face the difficult challenge of managing customers, partners and employees in numerous countries and the exact location of these valuable assets must be accurate, up-to-date and consistent across the entire enterprise in order to make more strategic business decisions. Prior to the development of MapInfo’s universal geocoding engine, organizations were tasked with using multiple technologies to location-enable data from separate countries—an extremely inefficient and costly procedure that delivered inconsistent results.
Now, with MapInfo’s patent, “A System and Method for Geocoding Diverse Address Formats,” organizations can use a single application programming interface to geocode addresses regardless of their national format. For instance, a multinational financial services company interested in displaying ATM locations worldwide must cope with the challenges of assigning coordinates to vastly differing address formats. Customers planning access to cash for international travel need to have accurate location and service information. By improving the accuracy and efficiency of location-enabling ATM data, the MapInfo geocoding engine helps organizations improve operational efficiency and customer service.
“Globalization and expansion into new markets requires significant investments in hardware, software and data resources,” said George Moon, CTO, MapInfo. “Having more dispersed assets, employees and resources also presents unique problems in each new market. By improving the accuracy and consistency of an organization’s location-based data, our patented international geocoding engine helps reduce the costs of locating assets across the globe. With more powerful data, organizations can perform location intelligence analysis in new markets and drive better decisions about products, services and competition.”