Germany, 30 October 2006 – GfK GeoMarketing has released GfK Purchasing Power for beer consumption in Germany. The dataset demonstrates the amount of disposable income, which each inhabitant spends buying beer on average.
GfK GeoMarketing has brought out a survey map of the purchasing power for beer in Germany on the district level (http://www.gfk-geomarketing.com/press/pom/zip/PP_Beer.zip). The purchasing power data for beer consumption is displayed as index value per inhabitant. The national average has the index value of 100.
Striking in the map is the strong east west descent. However, this is not due to higher beer consumption in the east of Germany. One of the reasons is the fact that in eastern Germany, beer is primarily bought in retail stores and drunk at home. On the other hand, in the western part of Germany beer consumption is mainly in restaurants. This factor, beer consumption in restaurants, does not flow in the calculation, resulting in the discrepancy. Only the beer sold in retail stores flow into the calculation of the purchasing power for beer consumption.