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Map reveals distribution of purchasing power

Germany: This month’s map from GfK GeoMarketing provides an overview of 2011 GfK purchasing power in Germany, Austria and Switzerland. It forecasts a 2011 purchasing power of EUR 32,086 per Swiss inhabitant. The purchasing power for every Austrian on average amounts to EUR 20,200. These figures place Austria and Switzerland ahead of Germany: The average German has a 2011 purchasing power of EUR 19,684.

According to the Gfk’S press statement, purchasing power measured the available net income of the population, including government subsidies such as unemployment assistance, child benefit and pension contributions. The study by GfK GeoMarketing thus revealed the regional distribution of purchasing power within and between each individual country.

Source: GfK GeoMarketing