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Map promotes ATV riding in US county

US’s Iron County tourism officials are trying to capitalize on a growing travel market with more advertising and more colorful maps.

The Iron County Development Zone Council was awarded a Joint Effort Marketing grant from the Wisconsin Department of Tourism last year and since has been working with the Hurley and Mercer Chambers of Commerce along with the Iron County Forestry Department to attract more all-terrain vehicle enthusiasts and enhance the ATV map to help the riders on the trail.

The marketing plan calls for full-page advertising in national magazines like ATV magazine, Dirt Wheels, Minnesota Off Road, Wisconsin ATV Association magazine, and Terrain Tracks. The Development Zone Council is also upgrading its Web site to include more information on ATVing and a new brochure was developed to be used in mailings and at sport shows.

The grant also assisted in redesigning the ATV map for the county. Some of the changes in the new map will show the summer and winter trails with different colors so it becomes a year round map. GPS coordinates have also been added to the new map, which will mark exactly where points of interest are and intersections on the trail system.

The map was produced by the Iron County Forestry Department with its GIS computer system. The Development Zone Council along with the Hurley and Mercer chambers designed the graphics, brochure and ads. The tourism grant was in the amount of $24,900.

Maps now are available through the chambers and many businesses throughout Iron County.