The nation’s in-vehicle navigation market is showing potential, ABI Research recently disclosed. The firm reports that mainland’s flourishing auto industry is providing the boost to the in-vehicle navigation market. Wider adoption and significant price reduction will likely happen by 2009.
However, the industry is challenged by few limitations, which include government policy on producing digital maps. To date, there are only 20 cities that are covered by models of automobile with in-vehicle navigation systems. Expensive map updates and high costs of imported GPS-based navigation systems that include chipsets and components further restrain local vendors. Prices of imported GPS-based navigation systems range from $1,200 to $1,800.
Although the government has organized a team to establish satellite navigation application standards, the task for coming up with workable standards for maps and equipment will take about three years. Currently, mainland China is promoting its own Beidou satellite.