US: Location-based social applications and wireless location infrastructure provider Loopt announced that US mobile carrier US Cellular will use the Loopt Location Platform to provide assisted location services to its subscribers. No financial details were disclosed.
“Location services are a transformative feature for mobile devices,” said Sam Altman, co-founder and CEO of Loopt. The company is working with US Cellular on various location experiences for its customers, including mapping and geo-location applications. US Cellular has leveraged the Loopt Location Platform in their recent partnership with TeleNav and the launch of its new navigation service “Your Navigator Deluxe.” These implementations allow US Cellular customers to do more with their handsets, taking the functionality beyond simple correspondence and enhancing the overall customer experience.
Given the surging awareness and demand for LBS applications, Loopt will continue to partner with US Cellular to bring the latest location services to its customers.
Loopt’s Location Platform is built on QPoint location server software that has been licensed to Loopt by SnapTrack, a wholly owned subsidiary of Qualcomm, which provides positioning capabilities for hundreds of millions of devices worldwide. Using this positioning technology, Loopt’s hosted LBS solution currently brings advanced location solutions to multiple US carriers.