Location based services to improve user experience

Location based services to improve user experience

SHARE

MapQuest, the world’s online mapping, routing and global location-based services company and a wholly-owned subsidiary of America Online, Inc., and Amtrak, the National Railroad Passenger Corporation, announced an agreement to integrate MapQuest Business Solutions software on Amtrak’s Web site, www.amtrak.com. With just a few clicks at www.amtrak.com, Amtrak passengers and others can find the location of – or directions to – any of more than 500 railroad stations across the country, making travel planning with Amtrak easier and more convenient, thanks to MapQuest’s industry-leading technology. Under this new agreement, the MapQuest technology will enable Amtrak to expand the mapping and routing functionality on amtrak.com and to improve the overall satisfaction of Web site users. With MapQuest tools in place, visitors to Amtrak’s Web site are now able to search for the locations of any of Amtrak’s more than 500 stations from coast-to-coast. Using the Amtrak “Station Finder” – powered by MapQuest – passengers may locate Amtrak stations at both their point of departure, their final destination or any point in-between. In addition, MapQuest provides detailed driving directions to and from rail stations and offers maps to assist Amtrak passengers in planning their travel itineraries.

Amtrak’s Web site has enjoyed record growth recently in both visits and online bookings. Currently, 24 percent of all Amtrak ticket sales are completed through the corporate Web site, representing an increase of more than 52 percent over last year. The percentage of total ticket revenue booked online – 26.8 percent in March – is significantly higher than many other travel Web sites, and it continues to grow. The company’s Internet sales have averaged more than 100 percent growth per year over the past five years and are expected to exceed 2.4 million online bookings and $330 million in online sales this year. MapQuest’s Business Solutions group is the preferred provider of a full range of mapping and routing solutions to more than 1,400 leading businesses across key categories including retail, healthcare, financial, real estate, travel and automotive. MapQuest Business Solutions allows businesses to map-enable their Web sites, company Intranet and call-center applications for improved marketing and customer service functionality. The flexible and scalable suite of products includes interactive maps, powerful proximity search functionality, business locator applications, point-to-point driving directions and much more.

MapQuest, a wholly-owned subsidiary of America Online, Inc., and based in Denver, Colo. and Mountville, Pa., has three business segments: MapQuest.com, MapQuest Business Solutions and MapQuest Digital Mapping Services. Ranked among the 20 most powerful U.S. brands on the Internet and as the #1 mapping site and #1 travel site by comScore Media Metrix, MapQuest.com is the world’s leader in online interactive location-based services with more than 23 million visitors every month generating over five million maps and directions each day. MapQuest Business Solutions is the leading licensor of mapping/destination applications to over 1,500 business customers. MapQuest Digital Mapping Services is a leading provider of digital and print cartographic products to the publishing industry. Amtrak passengers enjoy rail service in more than 500 communities in 46 states across a 22,000-mile route system. For schedules, fares and reservations, visit Amtrak’s Web site at www.amtrak.com.