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‘Location-based learning market to reach USD 682 mn by 2016’

US: The worldwide growth rate for location-based learning products and services is a robust 26.3 per cent and revenues will more than triple to USD 682.13 million by 2016, up from USD 212.3 million in 2011, according to a new Ambient Insight report called, “The Worldwide Mobile Location-based Learning Market: 2011-2016 Forecast and Analysis.”

“Ambient Insight identified location-based learning as a new native type of Mobile Learning in 2009,” stated Ambient Insight”s CEO Tyson Greer. “Mobile location-based learning emerged in tandem with the global proliferation of location-aware devices and has been propelled by strong demand across the planet. Learning takes place in what is called the ”proximity perimeter,” where the learner engages with content that is highly contextual and immediately relevant to the user”s physical location in both space and time,” he added.

“Ambient Insight has identified six catalysts that are driving the expansion of the mobile Location-based learning market across the globe,” said Chief Research Officer Sam S. Adkins. “For example, the rapid evolution of ”smart” location-aware devices that have multiple location features and rich multimedia support has created the foundation for a fundamentally new type of learning technology.”

“As we have seen in other learning technology markets, user readiness is even more important than technical readiness and there is strong consumer demand for Location-based Learning experiences,” added Greer. “The learning experience can be breathtaking when fossils and exhibits come to life on the device in your hand via augmented reality. Looking at dinosaur bones in a glass case is one thing – watching a ”live” one run around the museum bellowing and shrieking is astonishing.”

“Suppliers are entering this market at a rapid rate and partnerships between suppliers and nonprofits are common,” comments Adkins. “Museums, tourist attractions, and large cultural institutions were the first to adopt location-based learning as a way to enhance the user experience. They continue to lead the way with a range of extraordinary innovations. For example, the ability to virtually transport a user back or forward in time at a specific location adds a completely new dimension to learning.”

Source: Herald Online