Leica Geosystems’ Imaging Software Used in Niche Market: Necktie Designs

Leica Geosystems’ Imaging Software Used in Niche Market: Necktie Designs

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Have you ever seen or created imagery and thought it might make a good design for an article of clothing? Douglas Way, PhD, did. He helped develop a company that makes and sells ties featuring Landsat images of unique land patterns.

For years, Way created map imagery and often contemplated the idea of incorporating map imagery created in ERDAS IMAGINE® software into apparel designs – ties to be more specific. Last year, Way acted on his idea and helped found TerraTies, which uses Landsat satellite imagery processed in Leica Geosystems’ ERDAS IMAGINE software.

TerraTies offers seven different patterns of ties, each available in four different colors, giving customers a total of 28 tie patterns to choose from. The ties are available in three categories: Deserts of the World, Rocks and Relief, and Oceans and Islands. Customers can choose ties featuring images from Florida Bay, Saudi Arabia and the Sahara Desert, among other places. All ties are 100 percent silk and sell for about 40.00 US dollars. They are offered in a broad spectrum of patterns from subtle and conservative to bright and splashy designs. As a bonus, each tie features a description of its imagery printed on the back.

In the tie design process, Way first obtains images from Earth Satellite Corporation. Next, he processes the imagery in ERDAS IMAGINE software. Using Image Interpreter, he conducts unsupervised classifications and the files are saved via the Signature Editor. Then he sorts the possible color combinations and decreases the image colors from 24 million to about 14. This is done to fit the imagery on to the tie template. Finally, Way and Geissenhainer meet with fashion consultants from Bacharach menswear to help finalize the ties’ color combinations.

TerraTies were initially sold mainly to GIS professionals and later introduced to a wider audience. As more people learn about the ties and their unique patterns, the clientele is becoming more diverse. Way and Geissenhainer are currently marketing their ties to other government and GIS-related institutions. They will exhibit their ties at the 2002 ASPRS-ACSM Annual Conference and FIG XXII Congress, 19-26 April in Washington, D.C., USA.

The ties are available online at https://www.terraties.com and are sold in various government institution gift shops such as the Smithsonian in Washington D.C., the Museum of Natural History in New York and the San Diego Aerospace Museum in California.