LBS revenues to reach USD 1.8 billion by 2015

LBS revenues to reach USD 1.8 billion by 2015

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US: Global location-based services (LBS) platforms revenue will grow from USD 560 million in 2010 to USD 1.8 billion in 2015, at which point they will reach saturation, according to ABI Research. While in the past mobile location centre (MLC) licensing revenues were largely driven by the E911 emergency calling market in the United States, in the future both the launch of carrier-grade LBS services and governmental safety and security requirements will boost MLC revenues in other regions such as Europe, Latin America, Africa and the Middle East and Asia-Pacific.

ABI Research’s study, LBS Platforms describes the value chain for LBS-enabling platforms, as well as the co-dependent relationships that exist between those platforms and the vendors that provide them. It highlights the business model for the sale of these solutions and examines the market-leading companies, active in supplying them. Detailed MLC licensing revenue forecasts are included. It provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services.

ABI Research practice director Dominique Bonte said, “While the recent off-deck revolution has boosted the popularity of consumer LBS applications on smartphone application stores such as Apple’s iTunes, there is still a large opportunity for carriers to invest in network-based positioning platforms for the provisioning of mission-critical person-tracking as well as enterprise LBS services.” These include asset tracking and workforce management.

At the same time governments across the globe are taking the lead in investing in network-based positioning for lawful intercept, emergency calling and national security purposes, due to its superior indoor coverage and overall reliability compared with GPS, as it does not rely on handset functionality.

Bonte added “While high precision A-GPS location technologies are expected to dominate the social consumer LBS space, medium-accuracy methods such as enhanced Cell-ID and high accuracy positioning such as U-TDOA will provide carriers with unique assets allowing them to challenge off-deck LBS providers.”

Source: ABI Research