Laser-Scan has launched its new automated generalisation product Clarity. Clarity is a new cartographic and data generalisation product designed to help customers to develop new digital products from existing data. Clarity will be of interest to organisations, which spend a lot of time, effort and money capturing or purchasing data at smaller scales. National Mapping Organisations are obvious candidates, while the technology could also prove effective for utility companies, government departments or telecom companies to name a few. Created in consultation with mapping agencies across Europe as part of the MAGNET (Mapping Agencies Generalisation NETwork) project, Clarity delivers the functionality and flexibility to build generalisation flowlines that match geospatial data requirements. Clarity is interoperable across many different systems – no matter which system is used to store data users can take advantage of this advanced functionality.