US: Jaunt has announced new research and development initiatives that support its growing Jaunt XR Platform, a B2B solution that enables partners to distribute augmented, virtual, and mixed reality content through their own applications and channels.
Jaunt’s latest technology offers volumetric content as another medium for its partners to tell stories and create IP. Volumetric capture makes it possible to film a subject from a 360-degree perspective, then output an avatar that matches the subject’s appearance, movements, and vocals in the form of a shareable, to-scale augmented reality asset. Jaunt’s proprietary approach utilizes a simple capture stage with a streamlined setup, and leverages the same streaming technology Jaunt developed for delivering high-quality VR and AR experiences. The ease of use and established distribution tools make it ideal for companies looking for an efficient way to add cutting-edge immersive content to their media strategies.
“At Jaunt, we’re always thinking about expanding the boundaries of storytelling by exploring the full immersive content spectrum; from virtual reality to augmented & mixed reality, volumetric, and even new formats that our advanced development teams are working on,” said Arthur van Hoff, Jaunt CTO & Founder. “But our primary focus is empowering our partners to harness these evolving technologies, using the Jaunt XR Platform as the foundation for delivering their cutting-edge immersive content. Our ongoing research and development will serve as a cornerstone of the XR Platform’s evolution, and our volumetric capabilities are only the first step in this initiative.”
Jaunt’s investment in R&D signifies the company’s focus on building business-ready solutions for creating and sharing next-generation immersive content. Other initiatives in the pipeline include additional volumetric streaming capabilities, immersive content driven by machine learning, and technologies foundational to enabling premium XR experiences.
Since 2013, Jaunt has been at the forefront of immersive content, quickly becoming the premier producer and distributor of consumer cinematic VR by creating an end-to-end pipeline for creating and delivering VR experiences. Today, Jaunt has evolved beyond the consumer VR space, into a B2B-focused company that helps partners deliver new forms of XR content spanning augmented, virtual, and mixed realities.
“Standing as one of the early, major players in the virtual and augmented reality space, we’ve taken our consumer-facing technology and storytelling capabilities and made them available to our partners,” said van Hoff. “Our B2B focus addresses a need for companies to be able to deliver AR and VR, and we see our XR Platform’s real-time volumetric capabilities as yet another avenue for them to share engaging stories through their own channels. It’s just one of the ways we’re continuing to push the boundaries of XR content at Jaunt.”
At the core of Jaunt’s distribution capabilities is the Jaunt XR Platform, a business solution brand partners and publishers use to integrate immersive content into their consumer-facing applications and channels. Announced at the end of 2017 with Sky established as a major customer, the Jaunt XR Platform allows augmented reality assets, virtual reality content, and 2D assets to be delivered across devices and live side-by-side with existing media libraries.
Jaunt customers range from global consumer brands to entertainment industry giants. Sky, Diageo, and NTT Data currently use Jaunt’s XR Platform to deliver immersive content to millions of viewers