Students of LaGuardia Community College, the City University of New York in U.S. are doing research to identify the location patterns of small-scale ethnic businesses in Jackson Heights. Based on the collected data, a set of interactive digital maps will plot the types of businesses located in the district and the patterns of their ethnic ownership.
By presenting the digital maps and accompanying data sets at public forums and posting them on the college’s Web site, they will prove to be valuable tools for the business community.
For example a local bodega shop owner is planning on expanding his business. Before making a decision, the owner would be able to review the maps and the accompanying data to see where the competition is located and if it would make economic sense to expand the business. Moreover, the maps and data sets can also be used by civic and neighborhood groups when applying for grants and when analyzing their community needs. The project is confined to 37th Avenue between 69th and 82nd Streets and is funded by a $10,000 award from City Councilman Hiram Monserrate (D-Corona).