US: Predictive analytics firm, Intalytics and location intelligence company, Cuebiq have formed a data partnership focusing on the integration of proprietary, large mobile datasets into predictive analytics solutions that support retailers’ market planning and marketing decision making.
According to this partnership, the two companies will provide the retailers, franchise operators and quick service restaurants, with actionable intelligence that enhances their ability to identify ideal locations where new stores can be opened.
“Intalytics has been a true pioneer in harnessing the power that massive mobile data can offer to organizations seeking deeper insights on their customers and their competitors.” said Jonathan Wilson, Principal at Intalytics. “Through this partnership with Cuebiq, our clients benefit from the ability to leverage mobile data that is unparalleled in both its volume and its granularity. For those organizations that struggle to compile accurate customer data, a robust alternative has arrived.”
For companies that lack reliable customer and transaction-level data, Cuebiq’s data plays an instrumental role as an input into Intalytics’ predictive analytics solutions.
“The combination of our data with Intalytics’ industry-leading predictive analytics solutions gives retailers and restaurant operators incredible power,” said Antonio Tomarchio, CEO of Cuebiq. “This segment of the retail market is large and continuing to expand with high growth potential. Through our partnership, we are excited about helping retailers to expand their locations in a strategic and data-driven manner.”