USA: infoUSA Licensing, a division of infoGROUP consisting of companies in the field of market research, database, sales & marketing and list brokerage & list management, has announced that customers can now receive enhanced content through a new partnership with GeoSpot. Additional data such as services, brands, facilities, descriptions, hours of operation and specialty characteristics provide another level of granularity for Point of Interest (POI) listings and a more robust product offering for infoUSA customers.
GeoSpot claims to provide business characteristics not typically available in current Location Based Services (LBS) applications, including if the business is green-certified, handicap accessible, has onsite facilities or is kid-friendly. GeoSpot also collects dynamic information consumers can use to determine details such as if a business is now open, serving breakfast or Spanish-speaking.
This enhanced content can be linked to the corresponding infoUSA telephone verified business data which includes company name, phone number, address and business category (SIC Codes). By using infoUSA’s unique ID Numbers, search and navigation partners can sync the additional details to infoUSA’s POI data in a simple and succinct process.