India: iConceopt, an India-based provider of IT solutions, has launched GIS-based CRM solutions to reach out to untapped markets of agriculture, pharmaceuticals & healthcare, and FMCG sectors.
The solution is a merger of GIS and advanced analytics which helps in locating, analysing and connecting with retailers and consumers in real-time. It is helpful in understanding market trends and spot the potential opportunities even at granular level. In agriculture, it can help in research, crop production, distribution, sales and marketing etc. In pharmaceutical & healthcare industry, it helps in tracking the movement of a product from factory to market, providing a provision to fight spurious products; getting real-time competitive intelligence with last mile data.