Home News Hyperlocal deliveries: Flipkart to join the bandwagon with a new business vertical

Hyperlocal deliveries: Flipkart to join the bandwagon with a new business vertical

When it comes to targeting potential customers effectively, the role of Location Intelligence remains unmatched. By mapping customers’ preferences with local availability, sellers have been able to come closer to customers.

Google Trends show a dramatic increase in ‘near me’ queries, making it obvious to the businesses that hyperlocal targeting is where the future is.

We all are aware of the success story of Nearbuy.com, a hyper-local ecommerce company which allows customers to discover, buy and save on merchants nearest to them.

The COVID-19 pandemic has brought a boost in online business and the latest buzz word in the ecommerce space is hyperlocal delivery. Keeping up with the trend, Flipkart, India’s biggest online store is planning to take the hyperlocal route to boost its sales. The company is planning to launch a separate business vertical to provide 90-minute delivery service from local stores and its own small fulfilment centres. Starting with groceries, it plans to execute deliveries of consumer goods, medicines etc. from nearby stores.

Flipkart recently invested $60 million in a logistics start-up called Shadowfax and this company will play an important role in bringing Flipkart’s dream of going hyperlocal with delivery to fruition. The hyperlocal service will be first launched in Bengaluru, gradually moving on to other cities.